Sponsored Workshops: Free Admission

Part I: Branding Basics

In our first class, we'll cover the fundamentals of branding, what it means beyond just a logo and social media clicks. You'll learn how to position your brand in the marketplace with clarity and authority, how to empathize with your audience's needs and emotions, and how to communicate your unique value to the world.

In this session, you’ll learn how to:

• Recognize the difference between Strong and Weak Branding
• Define your Position in the market to improve your chances of success
• Identify your Brand Archetype to shape your identity
• Create detailed Customer Personas to focus your marketing
• Develop your Brand Voice, Values, Tone, and Personality to build trust and loyalty

Part II: Marketing Strategy

In our second class, we'll dive deep into how marketing is used to achieve specific business objectives. Most entrepreneurs understand marketing is important, but few know how to leverage it for measurable results. We'll explore popular marketing strategies and how to select the right one for your goals, audience, and budget.

In this session, you’ll learn how to:

• Turn your theory of success into an actionable plan.
• Seamlessly align your marketing strategies with your business objectives.
• Properly position your messaging and brand during times of uncertainty.
• Budget for marketing.

Part III: Personal Branding

In our final session, we will dive into the art and strategy of personal branding—an essential tool for gaining a unique competitive edge. You'll discover how to authentically leverage your values, personality, and leadership style to create powerful differentiation in your market.

In this session, you’ll learn how to:

• Position Yourself as a Thought Leader and Authority by building credibility and influence within your industry.
• Attract Top Talent and Partnerships using your personal brand to draw in high-quality collaborators, employees, and business opportunities.
• Enhance Your Credibility and Favorability to open doors to greater recognition, trust, and success.
• Grow Your Influence and Memorability by managing how you are perceived.